Stop trying to be a Jack of all trades and learn how to find your niche
Today I want to talk about niches and why trying to be a Jack of All trades will get you nowhere fast.
When I first decided to start a business back in 2013 I was full of expectations. I launched Huxo Digital Media and planned to turn it into a full time business, running social media campaigns. But, I went about it the wrong way.
What started as a social media marketing company had turned into a kind of one stop shop for all things digital.
The business was moving in the wrong direction, and I knew I needed to make a change.
I realised that if I was really going to take it up a notch I’d need to focus on a niche.
Niching down (or nitching if you’re American or Australian) isn’t going to make you miss out. If you want to be seen as a specialist, rather than a generalist, it’s what you need to do.
Mike Killen from Sell Your Service has some amazing free content on finding your niche.
Check out Mike’s YouTube video: All niches aren’t profitable: How to choose a niche
Join our Facebook community, the ADHD Business Owners Facebook Group.
Be the first to get our best content
Never miss out. Sign up for updates and be the first to get our best stuff direct to your inbox. No spam, ever!