Branding is all about differentiation, memorability, and consistency

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Shane Rielly - Branding is all about differentiation, memorability and consistency

Lonely Viking Shane Rielly joins me on the podcast.


Shane is a designer, a branding expert and regularly speaks at WordPress events. He’s the founder and co-owner of Lonely Viking, a digital agency based in South Africa with the best agency logo around. 


Shane talks about the importance of branding and why you need to stop using boring corporate language in your brand just to try to fit in. 

You’ll hear how having a business partner helps with staying focused and helps to get things done when you have ADHD. 

We discuss why it’s ok to sometimes over deliver with client work but that we also sometimes need to reign ourselves in and not do extra work for free when we’re hyperfocusing on doing something that we love and want to carry on improving or adding to.

Shane is also a father, a husband, and a surfer. We chat briefly about the pros and cons of working from a home office when you have children at home and if you listen carefully (I probably should have edited it out) you’ll hear my two young daughters crying because they wanted to come and say hi. Don’t panic, I didn’t lock them away on their own, they’re with their Mummy! 

If you enjoy this episode please do leave a review, it really does help. And don’t forget to join our small Facebook community of ADHD business owners at addtrepreneur.com/group.

If you’re an entrepreneur with ADHD and want to share your story, your success or your struggles then please get in touch, I’d love to interview you on the podcast. Just head over to our contact page and send me some details. 

Find out more about Shane & Lonely Viking



Lonely Viking Youtube Channel

Lonely Viking Facebook

Tools & Resources We Use


Elementor – WordPress Page Builder

G Suite – Google’s premium Suite of tools including Gmail, Docs, Drive and more

Other Resources Mentioned


The Admin Bar

Agency Trailblazer

ADHD Business Owners Facebook Community

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