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002 Stop trying to be a Jack of all trades and learn how to find your niche

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You have the ability to create a product

Today I want to talk about niches and why trying to be a Jack of All trades will get you nowhere fast.

When I first decided to start a business back in 2013 I was full of expectations.

What started as a social media marketing company had turned into a kind of one stop shop for all things digital.

The business was moving in the wrong direction and I knew I needed to make a change.

I realised that if I was really going to take it up a notch I’d need to focus on a niche.

Niching down isn’t going to make you miss out.

If you want to be seen as a specialist, rather than a generalist, it’s what you need to do.

Mike Killen from Sell Your Service has some amazing free content on finding your niche.

Check out Mike’s YouTube video: All niches aren’t profitable: How to choose a niche

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